The Power of Brainstorming

Highlights and Key Takeaways from GrowthLab #40

03 NOVEMBER 2020

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Welcome to another Opportunity Tuesday Potluck! Today, like many Tuesdays, our community tackled the business challenges of our guest, Elbert Or, who aspires to use stories as a powerful way to impact kids, both privileged and underprivileged, for the better. We spent a short time solidifying Elbert’s Zones of Opportunities by targeting the stakeholders, the impact, and the change he wanted to achieve with his breakthrough. We then spent a long time on Elbert’s Zones of Solutions – the community came up with some ideas for Elbert by once again using the 100H Launchpad Hurdles. Time and time again, the 100H Hurdles help guest after guest move closer and closer towards their next level breakthroughs. Targeting specific hurdles allows you to identify the issues that you need to address by providing more clarity and focus on the whats, the hows, and the whys that are relevant in reaching your next level breakthrough. Think about your own business case, think about the struggles you and your team are having, and see which of these hurdles best apply to you. No matter how challenging your own business cases may be and even if you might not know what to do, these hurdles can steer you in the right direction. 

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Storytelling At Its Finest

Elbert Or, Co-Founder of Pushpin Visual Solutions

Breakthrough: Leverage stories to make an impact on the world, especially on the lives of children

Our serving starts at 18:08

In Pushpin Visual Solutions, we apply our expertise in design in order to explain things digitally. Our purpose is clarity. We turn text heavy documents into easy to read visuals. We focus on learning and education. We help build cultures by putting their values into action. In the pandemic, we have helped a lot of advocacy groups and companies tell their stories so that their customers can understand what our clients want them to understand. Through all of our experiences, I have seen glimpses of the type of impact we can make – in a way, we are able to help design for our audience so that they reach their aha moments and breakthroughs. 

The question that bugs me is: how might we leverage stories to help create a better world? First, stories can help people imagine beyond their status quo. Stories help foster empathy and compassion. Stories can help with healing by processing experiences whether it is a good or bad experience. Another question that bugs me is: what if I can create a platform that tells stories for kids, made by kids, and is brought to life by professional artists? My sense is that, as early as now, if we can foster the impact and power of stories from kids, it can make an exponential impact. 

I think schools and homeschoolers might need our platform to teach kids soft skills such as empathy and compassion. In an increasingly automated environment, learning soft skills is very important. Whether it’s the influence that social media has or it’s the toxicity of political discourse, I see a fundamental lack of empathy for others and we forget the fact that our opposition are still human beings. The tools that were supposed to connect us to each other also divides us and sets us back. As a parent, I don’t want my kid to be in this type of environment.

I want to see students be more empathetic and compassionate. What does that mean? This pertains to the quality of stories that they write. If upper middle class homeschooled students read stories about children of the same age under the poverty line, then hopefully that broadens their horizon and point of view, and hopefully cultivates this sense of empathy and compassion. Furthermore, what does this increase of empathy and compassion might look like? Perhaps, fewer suicides and bullying cases. Experts suggest that among 13-17 year olds, 1 in 10 kids have considered suicide in their lifetime. Furthermore, 6 out of 10 students experience bullying. These are staggering numbers, and it’s worth using innovation to bring those numbers down.

I want to be able to create a platform that allows privileged kids to share stories with  socioeconomically disadvantaged children. This would hopefully cultivate empathy and compassion in a sense that these privileged kids will be immersed in the lives of underprivileged kids.




We have to trust the processes we have at our disposal – processes are good because they help you evolve. And don’t be afraid to fail because failure is part of learning and gaining new perspectives from experiences of failure.

Mark O’neal

The architecture of a solution emerges from brainstorming and sharing different solutions with others.


It is easy to come up with solutions if we have a focused Delta Statement. Given all these solutions, the challenge now is how to come up with an actionable change? How do we connect our ideas so that they fit the Delta statement?


The list of solutions will show a pattern or an emerging theme. This pattern should then be validated against the delta statement to see if the puzzle fits. If it does not, how do you build on it?


The Delta Statement is important because it will serve as our true north when innovating. Also, when generating possible solutions, we can use good ideas to build better ones. Use the not-so-good ideas to ask more questions, or to come up with more questions to understand if our ideas fit the solution. 


Empathy compels. Compelling storytelling is what can impact the lives of these kids for the better, because with those stories, come a deeper empathy and understanding for the pains that only underprivileged kids will ever experience. What Elbert is working towards is to open the eyes of the privileged kids through the power of rich storytelling.



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