Highlights and Key Takeaways from GrowthLab #19


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Our community of practice is all about learning from each other and then applying these lessons and these practices to your own business cases. Targeting specific hurdles allows you to identify the issues you need to address by providing more clarity and focus on the whats, the hows, and the whys that are relevant in reaching your next level breakthrough. Referencing these hurdles has become common throughout our community potluck sessions and are central to the discussions of today’s potluck. Think about your own business case, think about the struggles you and your team are having, and see which of these hurdles best apply to you. No matter how challenging your own business cases may be and even if you might not know what to do, these hurdles can steer you in the right direction.

Smart Homes

Clarissa Cabral, Business Intelligence for Shopee Philippines

Breakthrough: Transform the Philippine home into a Smart Home.

Our first serving starts from 17:00 to 1:32:00.

I’m leading a team focused on making smart homes more accessible through a device that uses an app to consolidate everything people need to do at home, from turning on appliances, to ordering food online, to booking services, etc. Think of our product as an all-purpose solution for smart homes. Our device has passed quality assessment and is most compatible with our app.

The key challenge is to execute our business model of increasing sales by increasing app usage. Revenue should be primarily driven by the app however, app functionality is not yet complete.

Another challenge is to keep our product competitive despite it being more expensive than what’s already available in the ecommerce market. Their devices are legal, tested, accredited and went through customs – going through these processes increases our costs. But buying the device from an ecommerce platform bypasses all those processes making our costs very low. Thus, the device’s challenge is a price and incentive battle.

Our key questions are: how do we penetrate the Philippine market if ‘smart homes’ are a relatively new concept here in the Philippines? How do we encourage partners to integrate into our app? How do we incentivize people to shift their behavior to increase their usage of our product?

We call our stakeholders the “Miguels” of the family, the tech savants who serve as the family’s go-to consultant for anything related to technology. There are different types of Miguels too – the Migue who lives alone, the Miguel who is the head of a new family with their first infant, and a young, tech savvy Miguel who still lives with his family.

We’re looking to expand the app in the future from booking “yaya” services through our #beattheyaya program to partnering with pet experts to serve people’s pet needs.


Dire Straights

Jose Te Jr. HR & Admin Manager, Confidential, Certified Payroll Specialist.

Breakthrough: Fix internal systems and processes.

Our second serving starts from 1:36:00 to 2:06:40.

I am a member of the Philippine HR Community, the HR & Admin Manager, a Certified Payroll Specialist and a mentor to many HR practitioners when it comes to payroll and HR finance.

Our company provides global solutions and background checks on due diligence, supplier integrity, certifications, data and monitoring. We primarily provide software solutions and research work to our clients.

Our main challenge springs from the resignation of all of our employees in our accounting team and those in charge of our internal audit system. I now have to coordinate and collaborate with the finance team based all the way in Poland.

The finance team are now the ones working on audits, and we’ve seen that the data in our system is disorganized. Our bookkeepers also resigned and now our records are also lost. We now have to review all our previous emails, receipts, and documents dating back to 2013. We outsource accounting services to a third party but they have changed manpower, so they are also unable to find the company’s past records.

Simply put, our software solutions and research work are designed for our clients, but those solutions aren’t specifically relevant to our internal processes, which are clearly giving us a lot of problems.

Root cause analysis is already being conducted to identify why the finance team resigned and we are now currently working on process documentation, with the hopes of resolving our problems by the end of September.



I need to figure out how to fit the 100 Launchpad Hurdles to address more internal operations issues, such as the situation Jose Te Jr. brought up today.


Jose’s case sounded so hard for our hosts to address, but they didn’t give up and they used the practices they’ve been promoting to at least find a foundation for Jose to build on. Just like in life, many problems may keep you stuck where you are right now but that doesn’t mean you have to give up. Even in a pandemic, there are always ways to solve our problems.


Specifically defining who your stakeholder is valuable in focusing on who you want to help. Connecting to people rather than inventing new versions of appliances or devices will really help you to take care of our stakeholders. Conversation with them is important for us to understand different human experiences so that we can curate and recommend solutions not for the sake of innovating but to really address the needs and wants of people.


Jose Te Jr.’s case presented a very difficult challenge for our hosts to tackle because it seemed like an impossible situation. With such a daunting and overwhelming challenge, there is really no other avenue than to jump over each hurdle one at a time. But, going over these hurdles by practicing BTL loops and rapid prototyping can get the ball rolling for any challenge, no matter how insurmountable it seems.


We rely too much on data that we undervalue the impact conversations can have in bringing out ideas or insights that would help us serve our stakeholders better. Conversations allow us to ask the bolder questions, in order to to learn and to hear the real experiences of our stakeholders or customers.


Today’s session is a good example of an uh oh moment. But such uh oh moments can always lead to something else profound as it encourages you to pay attention to the other things that you weren’t focusing on. Cherish those Uh Ohs, they’ll eventually turn into meaningful AHAs.



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